Real-time itinerary & business matching for Maybank Invest ASEAN
A high-stakes itinerary and business matching platform purpose-built for Maybank's flagship investor summit.
Invest ASEAN is Maybank's annual gathering of institutional investors, corporate issuers, and senior policymakers across the region. With hundreds of back-to-back closed-door meetings, a fast-changing agenda, and zero tolerance for double bookings, the off-the-shelf event tools simply could not keep up.
We built a custom web app that gives every delegate a personalised itinerary and gives Maybank's events team a live control room to handle reschedules, room swaps, and last-minute changes instantly reflected on every delegate's device.
The platform ran the full multi-day summit without a single missed meeting slot, handled live agenda shifts the same morning a session moved rooms, and gave the Maybank team complete visibility over who met whom across the entire programme.
What the platform is designed to handle at scale
From fragmented tools to a single working system
Challenge
Maybank's events team had been wrestling generic event apps and shared spreadsheets to deliver a tightly-choreographed institutional summit.
- Hundreds of overlapping meeting requests handled by email, with no live conflict checking
- Meetings between corporates and institutions had to be enforced manually, with a lot of priorities and availabilities to consider
- No single view of which corporates had met which investors across the programme
- Last-minute room and time changes broadcast over WhatsApp, leading to confused delegates
Solution
A purpose-built web app with a single live data model built around the way Maybank actually runs the summit floor.
- Automated meeting matching engine with conflict-free scheduling and zero overlapping
- Personal itinerary that updates the second the events team moves a session
- Admin control room with live attendance, meeting status, and one-click reschedule
- Role-based access: investors, corporates, speakers, and Maybank staff each see only what they need
Interface design across itinerary, matching, and control tools
Built to support the full scale of the summit
Event management
Event creation, branding, status control, and a clean listing & filtering layer so the Maybank team can run multiple cycles from one console.
Registration & attendee management
Registration form builder, approval workflow, meeting request forms, attendee tools, and full export. Every delegate, every status, in one place.
Email builder
Automated confirmations and reminders alongside manual campaigns, built on a drag-and-drop editor with merge tags so comms stay personal at scale.
Scheduling & matching
Corporate directory, timeslot configuration, an auto-matching engine, locking, and manual edits, with export at every step for the floor team.
Personalised itinerary
Per-user itinerary links, PDF generation, corporate rooms, QR codes, and global or targeted session control so every delegate gets their own clean view.
Privacy, audit & on-site ops
T&C consent, data retention, admin-controlled purge, full user and appointment audit trails, plus crew accounts, check-in portal, walk-in registration, and badge printing on-site.
The platform handled every last-minute change we threw at it during the summit. For the first time, our delegates and our floor team were genuinely working from the same agenda.Maybank Investment Banking · Invest ASEAN Summit Team
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