SPARKBYTES/OUR WORK/ATAG AI EVENT PLANNER

An AI agent that plans
corporate events in minutes

ATAG AI Corporate Event Planner
OVERVIEW

A conversational AI agent that turns a brief into a fully scoped corporate event plan.

Corporate event teams spend more time on logistics than on the experience itself: chasing venue quotes, building agendas in slide decks, and rebuilding the same budget spreadsheet for every offsite. ATAG asked us to compress that whole upfront stretch into a single conversation.

We built an AI agent that interviews the user about their event goals, audience, and constraints, then proposes a complete plan: theme, agenda, venue shortlist, vendor mix, and a working budget. Every output is editable, exportable, and ready to share with stakeholders.

First-time users now go from blank page to a credible, costed event plan from what used to take several days to under fifteen minutes.

IMPACT

Numbers from the live pilot.

15min
From blank brief to a full event plan
85%
Reduction in upfront planning hours
3x
More venue and vendor options surfaced per brief
90%
Of users keep the agent's plan as their starting draft
THE WORK

From fragmented prep work to structured planning

Challenge

Corporate event planners were stuck doing the same low-leverage work at the start of every brief.

  • Hours lost rebuilding budget spreadsheets and theme decks from scratch
  • Venue shortlisting handled over scattered emails and personal contacts
  • Agenda drafts thrown together in slide decks with no structure to iterate on
  • Junior planners spending days on prep instead of learning the craft

Solution

An AI agent that interviews the planner, then drafts a complete, editable event plan in one pass.

  • Conversational intake that captures goals, audience, dates, and constraints
  • Generated agenda, theme, venue shortlist, vendor mix, and budget, all editable
  • Structured outputs the planner can refine, version, and share with stakeholders
  • Human-in-the-loop checkpoints so the planner stays in control of every decision
SCREENS

Planning conversation and editable event outputs

ATAG event summary and itinerary
ATAG Plan with AI conversation
ATAG sports activity selection
ATAG venue floor plan and add-ons
WHAT WE BUILT

A planning agent across briefing, design, and budgeting

01

Conversational intake

The agent interviews the planner about goals, audience, dates, location, and constraints, turning a vague brief into a structured input the rest of the system can act on.

LLMStructured output
02

Theme & agenda generation

Generates a working theme, narrative arc, and a session-by-session agenda. The planner can edit any block inline and regenerate just that piece without losing the rest.

DraftingInline edit
03

Venue & activity shortlisting

Pulls a ranked shortlist of venues and activities that match the brief's capacity, location, and budget.

RecommendationsRanked
04

Budget builder

A working budget pre-populated with suitable items for the chosen type of event, format and venue, with adjustable scope, headcount, activities, and the ability to see the impact instantly.

BudgetWhat-if
05

Stakeholder export

One-click export to a polished proposal deck in a structured brief PDF, ready for the salesperson to present the people who need to approve it.

ExportSharing
06

Workspace & history

Every plan is versioned and saved into the planner's workspace, with comments, comparisons, and a clean audit trail of what changed and why.

VersioningWorkspace
The agent does in fifteen minutes what used to take our team three days. We don't start a brief any other way now.
ATAG · Head of Events
SCHEDULE A CALL

Have a project in mind?

Share your timeline, scope, and goals with us. We will give you a clear view on whether we are the right fit and what the next steps could be.

30-Minute Strategy Call

30m
Google Meet
Asia/Kuala Lumpur
June2026
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